Those of you who attended DVCon last year may recall my panel "What Keeps You Awake at Night?". In that panel (check out the great writeup by Richard Goering for details) we brought together expert panelists on the front lines of chip design and verification to address the greatest concerns facing product development. This year, were taking things a step further and asking the folks who are the driving force behind successful product development to share their insights as part of my panel, "Making Great Products Great". The panel will be held on Wednesday, March 2 at 3:45pm at the DoubleTree Hotel in San Jose. The panel is free to the public. Attendance simply requires filling out the free "Exhibits Only" DVCon registration.
Speakers (full bios):
- Mike Leary, Corporate Vice President, AMD
- Mike Frazier, Vice President IP Solutions, Xilinx
- Andy Wright, Vice President of Design, Cypress Semiconductor
- Dr. Yu-Chin Hsu, Vice President Verification Products and Technology Group, SpringSoft
- Kevin Thompson, PhD, Group Director of Research and Development/Optics, Synopsys
One question we're sure to cover - what don't engineers understand about making great products! We'll also cover "When should you lead, when should you follow?" What are rules of thumb for taking a risk on a bold new direction, vs. implementing sound requests from lead customers (Thanks to Joe Hupcey for this one!). We will also get to hear interesting stories from the panelists about the products they've helped create, and how they've dealt with adversity during the course of projects.
I am looking for additional suggestions from everyone on questions you'd like to see addressed by the panelists. Please let me know via comments to this post, Twitter, or Facebook. And I look forward to seeing many of you this Wednesday!