Defining "Ship Then Test" For Chip Design
January 30, 2006
When a company like Intel builds a microprocessor they have the luxury of throwing massive engineering, marketing, and sales teams at the problem. The architecture and marketing teams will work with major customers to ensure the product being built will be well received by end users. Quality is a major concern and due to the amount of time it can take to do a respin and requal of custom silicon, it's important to get things right the first time (or close to it). But what about a startup with far more limited resources? How do you balance the need for a quality product with the importance of getting the product into a customer's hands as quickly as possible? Software companies will often ship a product before it is ready and rely on users to help them with the testing and development process. Is such a feedback loop even possible with a product that requires ASIC development?
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